How to make a business decision

Before I start – I just wanted to credit Leslie Wood for her gorgeous image in the big box above – she’s my newest Pinterest discovery. 
She has an etsy shop here and you can connect with her on twitter here.

When there are so many factors to consider – sometimes it can be hard to make a strategic decision for your business.

One of the perks in running your business is that you get to call the shots. 
One of the downsides of running your business is that you have to call the shots.

Somedays its a big shot. Somedays, it’s a smaller shot.
It’s not exactly a walk in the park.  Although, somedays it does feel like I’m the dude here.



What sorts of decisions did we have to make?

  • Moving office space - location + moolah. A studio and bricks look great, but is it worth the monthly rent? Are clients getting the right impression?
  • Doing contra work or freebies. I like so many people and I want to help so many people. This is a really hard part of the business. When I’m asked, I’ll often feel pressure – and my friends are so kind, they don’t want me to feel pressure!
  • Keeping staff or having to let them go – yes, we have had to see such days. I don’t know about you, but I’m personally attached. To say that I don’t care about them, their future and their feelings is a lie. I’m learning now that I don’t need to be their friend. But it has taken me a long time to get to here.
  • Hire now or hire later. This isn’t a hard decision purely because of the money involved. Often, I’ll consider the clients, the space, the existing staff. See what I mean?
  • Keep a client or let them go. I have very few broken relationships in my life. I’ve been known to let someone ride over me and not say anything. If you don’t know how and when to say no – this might help. 
  • Get that printer now or later. These are small decisions. But often you’ll find you’re making them for other people like staff, clients and impression.


Lots of decisions. Lots and lots of them.

making a decision



One thing Vivek taught me is this:


See your business as a separate entity.
When you make a decision think “is this good for Kish+Co?”.


Imagine if you go out to dinner and everyone else is pressuring you to have dessert.
But you feel full. But you eat it because you don’t want to be rude.

Often we make decisions because we don’t want to be rude. We don’t want to hurt someones feelings. We’re not 100% sure of ourselves. We don’t want to set the wrong impression.

I say. Forget about that.

How to make a business decision

Ask yourself one AND ONLY ONE question:


Is this going to be a good move for the business?


And you’ll have your answer.


happy dance




If you’re here cause you just read the post, we’re a branding design studio and a growth consultancy. 
(Which is why Kish writes about business, design, marketing and the like). 
If you’re in marketing & communications and want to know how best to work with creative agencies and what you can expect from them, click here. 
Thinking of having your marketing done by us? Have a peek at the links below to see more of our work.


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We’d love to work with you. If you like what you’re about to hear, we’ll probably get along just fine.
We’ve worked with one-man-bands, multinational companies and with Kish’s dad too (he’s been our toughest client yet).
It’s about those coffees when we’ve got our notepads out, sketching ideas and talking thoughts.
How a business gets from A to Z with awesome design as the wireframe that supports it.
You might not be able to shrug us off because we’re in it for the long haul.
The growing part is as much yours as it is ours.
Want to ask Kish about a rebrand?
call her +614 2274 2304 
finalise the time & place 
visit 22 Liddiard St Hawthorn VIC 3122, Melbourne, Australia
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Karishma KasabiaHow to make a business decision

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