Branding is a synergy of a lot of things.
Your company’s “branding” is a lot of things working together effectively.
If one of those things is broken, then so is your brand.
Let’s start with your story: the “why”.
- Why are you in it?
- Why does your company exist?
- What are you doing for your market?
- What change are you?
- What do you mean for your consumer?
- How does your product or service make your consumer feel?
Quite simply, we believe in organic growth.
We really believe in planned growth that allows for organic happenings.
Without a map of what you’re going to do today, this week + this year, then you my dear friend are just sailing along at the mercy of where the winds will take you.
But we’re not saying that you should tie yourself down and strap yourself in.
We’re saying if we never thought about wanting a studio space with high ceilings, it never would have happened.
In the same way, if you don’t have the crazy dreams and the plan of how they’re going to come into fruition, they are less likely (very less likely) to happen.
What does all of this look like?
Tell yourself you’ve never judged a book by its cover. Or that how your hair looks today doesn’t matter.
Of all people, WE WANT TO BELIEVE THIS.
But the truth is: if you saw someone driving around in a Honda vs. an Audi, you would have a different perception of who they are.
If you found us setting up a studio in Tokyo vs. Sandringham, you would have a different perception of us.
So if you don’t value the “visual” and think that you can make that logo on your MS Paint, then like a friend said to me “Knock yourself out”.
If you value the visual and know you don’t want your logo made in MS Paint, then we’re the real deal for you. Truly.