Website Design for The Alannah and Madeline Foundation (AMF) – eSmart Digital License that is filled with detail, depth and character
For children these days, the internet is a scary place. It can be fun and entertaining, but at the same time, it’s a bit like the real world with pot holes, traffic lights and strangers around corners. The eSmart Digital License helps children learn how to navigate the roads of the internet safely and confidently. It’s a quiz for children who keep learning from it as they grow. The quiz helps them understand when to use LOL and when to use “Dear Sir”. It also guides them on safe places for selfies and private messages. In a world without the safety barriers of PG, G and AO, I’m glad the eSmart Digital License exists. Infact, I with children all over the world could learn from it.
It was naturally a total honour to work on website design for The Alannah and Madeline Foundation (AMF) – eSmart Digital License. A year long project, this brief was extensive. We collaborated with multiple groups; digital, illustrative, communications and design to name a handful. At the first briefing meeting, the landscape was being firmed up. Were there going to be characters? How many? How would each slide look? What was it going to be called? All these questions were wonderings. It was great to have close access to David and his team at CoreMind who took on suggestions and guided us for multiple format layouts.
As we worked with AMF, we began to recommend artists, characters, page layouts and grid structures. To be involved in a project like this from the start is truly magical. The ability for input and recommendations means that designers get to be more engaged and collaborative. After scouring through pages on Behance, The Loop and Australia Infront, we fell in love with someone who had come recommended from the start. Jason Solo. Have a click through his site and be prepared to be blown away. There is detail and so much love in his work. His colour palettes are sublime and you can tell he is thinking. Deeply. Meeting him in person only reaffirmed this.
Each landscape features motifs that are in vector form. The motifs are symbols that we all recognise in the digital landscape such as hashtags and security locks. They’ve been taken out of context and put into the quiz layout as conversation pieces. Our final layouts were full scale. They covered the quiz from start to finish. Home pages, sub-menu pages, back end login pages and more. We completed the set with a design guide to enable AMF to continue forth with their design team.
Take a peek at the license and try out the test to see our design pieces in action! View the eSmart Digital License website.
